- THE MAGAZINE
- VERTICAL MARKETS
The Customer Business Meeting Approach
The National Frozen & Refrigerated Foods Convention isn’t your typical industry meeting. While there are breakfast speakers, an industry workshop and an awards banquet, most of your time spent at the NFRA Convention will be in one-on-one business meetings with the companies of your choice. The real value of this Convention is that all the major companies in the industry – retailers, manufacturers, sales agents, logistics providers, suppliers – are all in one place. So it’s possible to hold dozens of meetings in just a few days.
How Customer Business Appointments Work
NFRA provides Retailer members with complimentary meeting rooms so they may hold appointments throughout the Convention. These meetings can take any direction the participants choose from the review of an established account to the introduction of a new product. Once you register for the Convention, your name will be added to the pre-registration list that is distributed multiple times prior to the Convention. Delegates will use this list to schedule their appointments before
arriving in San Diego, CA.
Because of its customer business meeting focus, the National Frozen & Refrigerated Foods Convention provides connections like no other industry event.