Pure Ally introduces Kwass’Up, a malted non-alcoholic beverage with uncommonly invigorating properties. This unusual soft drink, made with only natural flavors, contains less sugar and calories than traditional sodas and sports drinks. Kwass’Up has been described by testers as “far more refreshing” than typical soft drinks.

Nestlé Waters North America’s premium still water brand resource® 100% Natural Spring Water is expanding nationally and is available to retailers across the U.S. as of January 2013. Following the success of the 2012 launch in Southern California, Nestlé made the decision to capitalize on consumer interest in the product and expand to national distribution in 2013. resource is a 100 percent natural spring water sourced only from carefully selected natural springs that have naturally occurring electrolytes for a crisp, clean taste and is packaged in a bottle made with 50 percent recycled plastic.

Coors Brewing Company, inventor of the first 100% recyclable aluminum can, kicked off its latest sustainability initiative by announcing a partnership with Recyclebank®, the company that rewards people for taking every day green actions with discounts and deals.

A behind-the-scenes look at beverage packaging and the functional elements and machinery that give this segment star power.