Maximizing the Sale
June 13, 2013
You’ve got their attention. Your package stood out from the rest in their eye. Now that you’ve got their attention, how do you engage them to pick up the product? Let’s take a look at what happens next in the sale process and how you can optimize your package to maximize the sale. This is the second in our series on creating packaging that increases sales.Read More
Lundberg Family Farms uses Velcro technology in stand-up to win gold award.
June 12, 2013
Lundberg Family Farms, a leading U.S. producer of organic rice and rice products, is a Gold award winner in the flexible packaging category of the 2013 PAC Leadership Awards.Read More
Keys to Effective Packaging Design
June 6, 2013
How hard does your packaging have to work? When your customer is walking down the aisle, you only have two seconds to wow ’em. Not only are you fighting to grab their attention, you’re competing with all the other products on the shelf. Does your package have what it takes to stop the customer in their tracks? This series will look at all the techniques you can use to make the sale.Read More
Bio-based LightCap 30 is made from sugar cane.
June 5, 2013
Tetra Pak announces the global launch of LightCap 30, a high density polyethylene (HDPE) cap made from sugar cane.Read More
Microwave cooking packaging cooks in minutes.
June 4, 2013
A leading South African supermarket has launched two new seafood ready meals that use an innovative microwave cooking solution developed by Sirane.Read More
Winners Revealed at 25th DuPont Awards for Packaging Innovation
May 29, 2013
Recloseable packaging and microwaveable plastic trays were named top packaging breakthroughs that most impacted peoples’ lives over the last 25 years in an on-line survey hosted by DuPont. Together the two categories of invention captured 48% of the votes. The online survey was available to industry professionals from April 9 through May 10, 2013.Read More
Smart Balance & Earth Balance spreads switch to square packaging over round and saving 50% in space
May 29, 2013
Boulder Brands is introducing innovative square packaging for its Smart Balance and Earth Balance buttery spreads. The industry-first switch from round to square packaging will save more than 50 percent in dairy case and warehouse space, but will result in no change in product price, weight, volume and ingredients.Read More
CoverStory: Beverage Breakthroughs
Innovations in packaging materials and functional elements pour from the beverage segment.
May 8, 2013
Nature’s Coffee Kettle is a coffee brewing system for campers, hikers and coffee connoisseurs. Now the company’s updated spouted pouch from Flair Flexible Packaging helps Nature’s Coffee Kettle better communicate the unique brewing method and the freshness of the custom-roasted gourmet coffee.Read More
Market Trends: pet food
New packages focus on nutrition, outstanding design and convenience.
May 8, 2013
According to a report from the American Pet Products Association regarding industry statistics and trends, Americans are pampering their pets by purchasing items for them that go well beyond the bare necessities. Pets now receive gourmet and organic food options with special consideration for allergies, dietary restrictions or a special healthy diet.Read More
CoverStory: Beverage Breakthroughs - Case Study
Verallia uses simulation and optimization to help reduce bottle weight while preventing breakage.
May 8, 2013
When Dom Pérignon—French Benedictine monk and winemaker—was asked to look into why sparkling wine bottles were unexpectedly bursting in the cellars of his abbey in northern France three hundred years ago, he decided to investigate the bubbles. Fermentation, it turns out, continued after the beverage was bottled, producing additional carbonation and increasing pressure. By experimenting, so the story goes, Pérignon was able to control the refermentation process and reduce breakage and loss of the bottles’ contents. Read More