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Building on eight years of knowledge and data compiled from Schneider’s Most Memorable New Product Launch Survey (MMNPL), The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products, examines successful launch strategies and tactics used by top tier consumer product companies.View
Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.View
Consumer demand for a year-round supply of seasonal produce and ready-made meals remains the driving force behind innovation in frozen food technology. Now in its second edition, Handbook of Frozen Food Processing and Packaging explores the art and science of frozen foods and assembles essential data and references relied upon by scientists in universities and research institutions.View
With a wealth of illustrations, examples, discussion questions, and case studies, the Food Packaging Science and Technology covers basic principles and technologies as well as advanced topics such as active, intelligent, and sustainable packaging with unparalleled depth and breadth of scope.View
The importance of food packaging hardly needs emphasizing since only a handful of foods are sold in an unpackaged state.View
BRANDPACKAGING reviews 2010's most innovative packaging from around the world. Packages for the Design Gallery were judged on structural or graphic innovation, how they appeal to consumer/shopper needs, how they enhance the in-use experience, and how they elevate the role of packaging in marketing.View
Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2011. More than just a study in good design, Design Gallery highlights the way packaging demonstrates innovation; makes shelf impact; meets customer, shopper and retailer needs; and conveys brand stories.View
Beguile, intrigue, and tempt with metallic treatments. Learn how in this comprehensive design guide with production tips, marketing rationale and data, sustainability guidelines, product swatches, checklists and an inspiration gallery utilizing the entire range of metallic decorative possibilities.View
Plastics are the most important class of packaging materials. This successful handbook, now in its second edition, covers all important aspects of plastic packaging and the interdisciplinary knowledge needed by food chemists, pharmaceutical chemists, food technologists, materials scientists, process engineers, and product developers alike.View
The complete and authoritative guide to modern packaging technologies?—updated and expanded!View
The Editors, brought together from academia and industry, provide readers with a cohesive account of the smart packaging phenomenon. Chapter authors are a mixture of industry professionals and academic researchers from the UK, USA, EU and Australasia.View
Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.
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