Flexible Packaging / Vertical Markets / Product of the Week / Snack Food Packaging

LÄRABAR revolutionizes the granola category with the introduction of RENOLA

July 22, 2014
Renola

Trying to eat better or dealing with a dietary restriction? It’s all good. The makers of LÄRABAR®announce the launch of RENOLA™, a new type of granola made of nuts, fruits, seeds and spices — just  the good stuff.  LÄRABAR RENOLA granola is flavorful, has a blend of non-GMO ingredients and is grain-free, gluten-free, soy-free, dairy-free, and kosher. Available in a convenient packet for snacking, updating your favorite recipe or eating on-the-go, RENOLA is a great alternative to classic granola.

“People love snacking, and we want them to feel good about their choices,” says Julia Wing-Larson, marketing manager for LÄRABAR. “LÄRABAR has always been a great, gluten-free food, and we saw an opportunity in the marketplace to deliver a grain-free granola to consumers that is not only delicious, but full of whole and simple ingredients.” 

With the combination of wholesome ingredients, and the crunch and flavor of traditional granola, RENOLA is a great solution for people looking for a nutritious, energizing snack.  Portable packaging makes it easy for eating on-the-go, busy mornings, or to fuel up before or after a workout.  RENOLA is great on its own, and can also be used as a topping for yogurt, ice cream, salads and more. The single serve 1.28-ounce pouches are portable for on-the-go snacking. The new offering is available nationally in three flavors, including:

  • Cinnamon Nut: Almonds, pecans and cashews are mixed with sunflower seeds, pumpkin seeds and raisins and tossed with cinnamon and pure vanilla extract for a familiar and wholesome taste inspired by cinnamon roasted nuts.
  • Cocoa Coconut: A combination of rich cocoa nibs with almonds, pecans and cashews, tossing in sunflower seeds, pumpkin seeds and toasted coconut, and tied together with coconut oil and a sprinkle of cocoa powder for the sweetest tropical indulgence.
  • Berry: Nuts, cinnamon and molasses are bursting with sweet and tangy dried blueberries, providing an exciting combination of fruit flavors and a crunchy texture.   

LÄRABAR RENOLA is available at select Target stores nationwide, as well as a variety of grocery stores including Kroger, Meijer, Ahold, Safeway, Shaws and others, at a suggested retail price of $1.79.

LÄRABAR RENOLA is available at select Target stores nationwide, as well as a variety of grocery stores including Kroger, Meijer, Ahold, Safeway, Shaws and others, at a suggested retail price of $1.79. 

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