- THE MAGAZINE
- VERTICAL MARKETS
The Sira-Cook Supreme bag has been developed by Sirane (sirane.com), Europe’s leading packaging development-to-manufacturing company, and is a cooking bag perfect for both oven and barbecue, as well as hot-plate or griddle, and can be fully heat-sealed allowing it to be the perfect retail solution.
Jeremy Haydn-Davies, sales director, says: “It might be turning cold in the UK, but many retailers will very soon be turning their thoughts to next summer. This bag is the perfect summer solution for retailers - it can be filled, heat-sealed and shipped as a ready meal that can go straight on the barbecue.
"But the Sira-Cook Supreme bag is also ovenable – which might be a real bonus with the unreliable British climate. The bag's versatility could be a distinct advantage.
"Imagine a retailer being able to sell a steak with a sauce inside a bag that the user will be able to cook directly on a barbecue - with a second bag alongside it with mixed veg in a sauce for the vegetarian in the family on the same barbecue – that’s what the Sira-Cook Supreme bag will offer.
"The same bags would also allow over-the-counter sales of ready-to-barbecue packs which if heat-sealed behind the counter are leak-proof. Or retailers could simply sell the bags alongside their products - users would simply need to put in the ingredients, fold over the ends and cook - genuine versatility in one product.”
The bag is available in a number of sizes and in a standard and non-stick version. It comes with a clear top panel – so users can see the contents as they cook.
It will also be added to the Thinking-Cooking portfolio – Sirane’s retail kitchen and cooking range – allowing the bags to be stocked as a stand-alone product.