Labeling
on fresh chicken sold in the South includes a bar code that consumers
can use
to download promotions, recipes, frequently asked questions and other
information.
Organic chicken processed by Springer
Mountain
Farms, Mt. Airy, Ga., bears a two-dimensional bar code that ties into
technology from Graphic Packaging Int’l. The Snap2C technology allows
consumers
to scan the code with a camera-equipped cell phone to link to
promotional and
consumer information on Springer Mountain Farms’
website.
Software
to enable consumers to use Snap2C is available as easily downloadable
freeware.
The Springer Mountain Farms program was rolled out in the Atlanta area
in July
and will go national this month
(November).
Graphic
Packaging Int’l770-644-3000
