BPA continues
to draw doubtsby Pan Demetrakakes
Executive EditorThe controversy over bisphenol A (BPA), a plastic additive
commonly used in bottles and metal can linings, shows no signs of abating, even
in light of continued assertions by the Food and Drug Administration that the
substance poses no threat.
BPA is a hardening agent used in
polycarbonate bottles and in the epoxy linings of metal food and beverage cans.
An industry group estimates that more than 90% of the food cans used in the
United States contain BPA.
The FDA held a hearing last week in
which it held, at least for now, to its position that BPA in packaging poses no
threat to consumers. “Right now, our tentative conclusion is that it’s safe, so
we’re not recommending any change in habits,” Laura Tarantino, head of the
FDA's office of food additive safety, said at the hearing.
But warnings about possible harm
from BPA keep coming. A recent study, published in the Journal of the American
Medical Association by two professors who are long-standing critics of BPA,
linked the chemical statistically with heart disease and diabetes, as
determined by the amount of BPA in subjects’ urine. Earlier studies have
suggested a link between BPA and certain types of cancer, as well as problems
with the prostate gland and reproductive organs.
Other countries have moved to
reduce BPA exposure. Canada has banned the use of the substance in baby
bottles. Japanese food processors voluntarily reduced the amount of BPA in
their cans starting in 1998, substituting either a coating made from
polyethylene terephthalate (PET) or one that contains BPA but allows less
migration into the product. Several U.S. states are also considering BPA bans.
Even the FDA seems tentative about
vouching for BPA. At the conference last week, Tarantino offered tips for
reducing BPA exposure, such as reducing the use of canned foods and not
microwaving food inside plastic containers.
BPA would seem to be untouchable
because of its ubiquity.
Ball Corp., one of the largest U.S. suppliers of food
cans, has only one customer for its non-BPA food cans, a relatively small
organic processor in Michigan. But if the scary studies keep coming, some kind
of market backlash is inevitable. It will take the form of either a canned food
processor who cuts out BPA—gambling that consumers will find the increased cost
(about 2.2 cents more per can) worth it—or a supplier who offers a non-BPA can
lining that performs as well as standard ones.
TOP DEVELOPMENTS
Consumers are green
but cheapConsumers are increasingly interested in benefiting the
environment, but that interest does not translate into willingness to pay more
for products, according to a new survey. The “Going Green 2” poll, by
Yankelovich Inc., said that while the number of consumers
who express “high levels of personal concern” over the environment is
increasing, it still stands at a minority (41%). The study also noted that
“they are becoming less willing to help marketers pay for the greening of their
business and products," says Yankelovich spokesperson David Bersoff.
Tiff over COOL heats
upMeatpackers and farmers are at odds over a wrinkle in Country of Origin
Labeling (COOL) regulations. The U.S. Department of Agriculture is interpreting
the rules, which are scheduled to go into effect Sept. 30, as allowing several
countries to be listed on a label as possible points of origin, such as
“Product of USA, Canada or Mexico.” Tyson Foods and other major meatpackers say
this is a cost-effective way to cover products made from animals whose ranks
may include a few non-U.S.-raised ones. But American farmers and ranchers
object that allowing such piggyback labels is a loophole that subverts the
intent of COOL.
Tomato-based film fights
E.coliAn experimental edible film made from tomatoes and oregano extract
has been shown to inhibit the growth of E.coli O157:H7, according to an article
recently published in the
Journal of Food
Science. The film was developed and tested by the Agricultural Research
Service of the U.S. Department of Agriculture. It is made from tomato puree and
contains carvacrol, the main ingredient in oregano oil, which is an established
“natural” antibiotic. The experiment showed that E.coli growth was inhibited on
plates with film that had 0.75% to 1% carvacrol.
NEW PACKAGES
Meal
kit nukes in packageA new shelf-stable meal kit from ConAgra Foods
allows consumers to microwave starch-and-sauce combo meals without removing the
product from the package. Healthy Choice Fresh Mixers are packaged in a plastic
tub with rice, pasta or noodles plus a packet with sauce. The top of the lid is
perforated with holes, which are exposed when the consumer peels a film cover
off the lid. The consumer removes the sauce pouch, adds water to the tub,
replaces the lid and microwaves the starch. For products with rice, the holes
vent steam while the rice absorbs the water. With pasta, the lid serves as a
strainer when the consumer inverts the tub to drain the water. The consumer
then microwaves the sauce pouch and mixes the sauce into the cooked starch.
Healthy Choice Fresh Mixers come in five varieties: Ziti and Meat Sauce, Rotini
and Zesty Marinara Sauce, Szechwan Beef with Noodles, Sweet and Sour Chicken
with Rice and Sesame Teriyaki Chicken with Rice.
Bar
code links consumers with infoLabeling on fresh
chicken sold in the South includes a bar code that consumers can use to
download promotions, recipes, FAQs and other information. Chicken processed by
Springer Mountain Farms, Mt. Airy, Ga., bears a two-dimensional bar code that
ties into technology from
Graphic Packaging Int’l. The
technology, trade-named Snap2C, allows consumers to scan the code with a
camera-equipped cell phone to link to promotional and consumer information on
Springer Mountain Farms’ website. The program was rolled out in the Atlanta
area in July and will go national in November.