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New printer offer color on demand labeling

October 17, 2012
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Mass customization and an increasing mix of retail channels has had a significant impact on operational efficiency for many manufacturers, particularly when it comes to labeling. The ColorWorks™ C3400 Label Printer with Just in Time Color™ Labeling from Epson America, Inc. (www.epson.com) helps manufacturers with 5,000 SKU’s or more take control of the chaos and reduce total label costs up to 50%  through streamlined processing and reduced labor and waste.  

The ColorWorks C3400 system is ideally suited for high-mix, low-volume applications that require a large number of label varieties. By transitioning to an on demand color labeling solution, manufacturers can save costs by eliminating inventory of traditional black and white or pre-printed color labels and waste. On demand color labels also improve productivity by minimizing labeling and shipping errors and changeovers.  

In addition to crisp, clear and easy-to-read barcodes and text, the ColorWorks C3400 leverages the clarity and communicative power of color. By incorporating colorful symbols, logos and high-resolution images, manufacturers can enhance brand image and shelf appeal of packaged products.   

“Epson’s ColorWorks C3400 printer simplifies your labeling process while giving you the flexibility that pre-prints and traditional labels can’t match,” says Andy Scherz, Senior Product Manager at Epson. “Our customers see a return on their investment quickly by switching to Epson’s color on demand solutions, especially those companies with high-mix labeling requirements.”   

Compact and sturdy for industrial use, the ColorWorks C3400 prints vibrant labels with fast drying, durable color inks using MicroPiezo® inkjet technology. It has a versatile roll or rear feed option and prints labels up to 4.4 inches wide at speeds up to 3.7 inches per second, without the mess and waste associated with thermal transfer ribbons.    

Visit Epson at PACK EXPO in booth (#3957).            

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