- THE MAGAZINE
- VERTICAL MARKETS
Premier craft beer breweries Oskar Blues Brewery of Lyons, Colo., and Sun King Brewing Co. of Indianapolis, Ind., with Ball Corp. (www.ball.com) are bringing a sleek new packaging silhouette to craft beer retail shelves. In collaboration, the breweries are introducing Chaka, a limited-release, handcrafted Belgian-style ale brewed by both companies and packaged in distinctive 16-oz. resealable Alumi-Tek® bottles by Ball.
"Unique packaging like the Alumi-Tek bottle provides both Oskar Blues and Sun King the differentiation we needed to make our limited-release beers distinct from our core lines. Plus, the sleek bottle shape is appealing to our customers," says Chad Melis, marketing director of Oskar Blues Brewery. "Craft beer in aluminum bottles is another step forward in the evolution of beer."
The Ball aluminum bottle delivers portability with a resealable twist off cap and a wide mouth opening for a smooth pour. The 100% recyclable bottle is lightweight, unbreakable, efficient to ship and store, an excellent brand billboard, and is impervious to light and oxygen – providing unparalleled flavor protection and long shelf life for the beer inside.
"Alumi-Tek drinks like a bottle and cools like a can to deliver a clean, crisp taste experience for the craft beer drinker," says Robert M. Miles, senior vice president, sales for Ball's metal beverage packaging division, Americas. "With the can's many advantages, including resealability, portability, high recycling rates, brand building graphics and beneficial economics to name just a few, craft brewers and consumers alike are reaching for aluminum containers."