Juice drinks launch in boxes

October 10, 2012
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V8 V-Fusion juices move from bottles to boxes.




With the introduction of V8 V-Fusion® juice drink boxes, Campbell Soup Company equips moms with another way to help their kids enjoy their vegetables. Available in three flavors – Apple, Berry and Fruit Punch – these convenient, single-serve juice boxes are designed to deliver the fruity and refreshing taste kids love and the nutritional value moms can feel good about serving.

Packaging for these new juice drinks features vibrant colors and playful images of dinosaurs. V8 V-Fusion juice drink boxes are sold in eight packs of 6.75-ounce boxes for a grocery MSRP of $3.29 in the juice aisle of grocery stores nationwide.

Each V8 V-Fusion juice drink box provides a combined serving of vegetables and fruit, is naturally sweetened with no added sugar and is an excellent source of vitamin C. Moms agree that in addition to helping kids replenish their fluids, the nutrition V8 V-Fusion juice drink boxes provide is the leading reason why they would choose these juice boxes over other similar products.

“We listened closely to moms, spent time with kids and worked with our research team to marry the needs of both,” says Mike Barkley, vice president, general manager, V8® Beverages. “The result is a convenient, tidy package with a fun design that delivers the great-tasting vegetable and fruit juice people expect from V8 V-Fusion."            

The newly expanded V8® portfolio provides delicious, convenient products to help people get more vegetables in their diet. Sustained innovation has led to the introduction of 20 new beverages in the last two years, including recent entries into fast-growing categories such as smoothies and energy shots.  

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