- THE MAGAZINE
- VERTICAL MARKETS
Finlandia Vodka introduces a new bottle, called melting ice. The new package, made from high quality recyclable glass, features ripples in the glass, meant to capture the precise moment before ice transitions from solid to liquid.
The new package strived to maintain its strong connection to Finnish design. The bottle was developed through the collective effort of people close to the Finlandia brand including Finnish artists, brand architects, structural designers like Harri Koskinen, a world-renowned Finnish designer who was instrumental in the development of the prior Finlandia bottle, and Kenneth Hirst, an award-winning industrial designer based in New York, who sculpted the new iconic form.
Webb Blevins, global creative director for Brown-Forman, led the design vision for Finlandia with agency partners to bring the new package to life in a compelling way by celebrating the natural forms of ice as did the original Finlandia bottle in 1970. Along with the new look, the brand has revived an iconic piece of its history: the facing reindeer on the logo. The original Finlandia logo depicted Finland’s reindeer locked together while the Midnight Sun glows brightly above.
The bottle, produced by O-I in Europe, also features a redesigned label. The custom-made font on the label was created to bring the Finlandia brand name to the forefront, as well as ensure better visibility on shelves and behind the bar. For Finlandia’s flavored varieties, the new label incorporates the color associated with the flavor into the font along with real fruit images so consumers can easily identify their favorites.
In addition, the Finlandia design team created a new display shipper case for both its classic and flavored varieties to be featured where Finlandia is sold. The shipper cases feature close-up images of the new package to emphasize the natural melting ice motif and incorporate the colors associated with the product it contains.