High-protein milk shake breaks on to the scene

July 2, 2012
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Core Power is packaged in recyclable plastic bottles.



All new Core Power supports rapid recovery after high intensity workouts. The high protein milk shake starts with fresh, natural, top quality real milk and honey and is never made from powdered protein that leaves a chalky aftertaste.  Core Power's unique ratio of 20% whey and 80% casein is the same ratio that is naturally found in milk.

Core Power will be available in 26g and 20g protein versions and comes in 11.5-ounce recyclable plastic bottles. It is aseptically packaged so it can be distributed in a shelf stable environment until chilled before consumption.  Its great taste profiles are enhanced through the addition of natural sweeteners and high quality flavors. 

Core Power is produced and marketed by Fair Oaks Farms Brands, which is owned by an independent group of 87 American family farmers dedicated to producing the highest quality health & wellness products in a way that is responsible to the health of people, our environment and the planet.

"Our unique cold filtration process which allows us to increase the amounts of protein and calcium is a true innovation in the dairy category," says Steve Jones, CEO at Fair Oaks Farms Brands. "Core Power replenishes strength and builds lean muscle after a workout. It's a perfect recovery drink for everyone from the elite athlete to those just trying to keep fit."

Originally marketed as Athletes HoneyMilk in Colorado and Texas, the new Core Power line of products will be delivered initially in select markets via Coca-Cola Refreshments' world class distribution system.  

"At Coca-Cola we believe in providing a wide range of options that help empower consumers to make the beverage choice that best suits their lifestyle, occasion and need," says Julie Francis, chief commercial officer, Coca-Cola Refreshments. "Lending our distribution and marketing expertise to help deliver new Core Power to consumers is another way to provide customers and consumers with additional beverage choices."

All five flavors are lactose- and gluten-free. Simple and natural on the inside, Core Power flavors also feature a fresh, modern look on its packaging.

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