Orbit gum's Social Media packaging design contest

Wrigley engages Facebook fans to create new packaging.



Wrigley’s Orbit gum brand is calling upon fans to help influence the next series of gum pack designs through the Orbit Spotlight Series Facebook application.
  •   How it works: The Facebook app pulls numerical data from a user’s profile and generates a custom gum pack design unique to each individual.  The end result is an artistic representation of this info, essentially making each person’s Facebook life a work of art.

  •   Consumers then have the option to solicit votes for their personalized package designs, and the winning designs will have the chance to be on store shelves in 2012.


The Facebook application is part of a multiyear effort to support the brand’s fruit-flavored Remix line of gum. This past spring, college students from various creative disciplines participated in the Orbit Spotlight Series Design Contest by submitting original pack designs for Orbit gum’s latest gum flavor, Melon Remix. The contest successfully generated Orbit gum’s first ever crowd-sourced pack designs. Orbit is currently rolling out eight package designs submitted by these student winners at various retailers nationwide.

Designs can be generated for four Orbit fruit flavors: Strawberry Remix®, Tropical Remix®, Wildberry Remix™ and new Melon Remix™.

Each month, up to five winning packs per flavor will be chosen to become Orbit packs. Winning packs will be printed and sold in stores later this year.

Did you enjoy this article? Click here to subscribe to Food and Beverage Packaging

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Rochester Mills Production Brewery tour- January 2015

Take a look inside the Rochester Mills Production Brewery in Auburn Hills, MI. The facility brews and cans five beer varieties from the Rochester Mills Beer Company. There the beer is made and packaged in 16-ounce cans, bound together in 4-packs and palletized for distribution. We went on a tour of the facility and got an in depth look at the total process.

Posted: January 30, 2015

Food and Beverage Packaging

FBP May 2015 Cover

2015 May

Check out the May 2015 issue of Food & Beverage Packaging, featuring a look at flexible packaging in the industry, lightweight product packaging as sustainable packaging, and much more!

Table Of Contents Subscribe

Food Packaging Trends

Which food packaging trend is here to stay?
View Results Poll Archive

The Food and Beverage Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\FBP\modified-atmosphere.gif
Modified Atmosphere and Active Packaging Technologies

Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.

More Products

The Packaging Guide

The Packaging Guide 2015 Cover

Food and Beverage Packaging's Packaging Guide Directory provides a list of suppliers of food and beveraeg packaging solutions. Visit the brand new online directory at www.thepackaginguide.com.

STAY CONNECTED

 Facebook iconTwitter iconYoutube icon LinkedIn icong+icon

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.