- THE MAGAZINE
- VERTICAL MARKETS
PET (polyethylene terephthalate) plastic has been the standard beverage packaging for decades – rPET is recycled PET plastic and maintains the durability, safety and reusability of virgin PET and does not affect the taste or quality of the water. The iconic regional brand’s new .5L bottle demonstrates how plastic bottles can be reused and given another life after they’ve been recycled.
“We’re thrilled to introduce the ReBorn bottle in California. Our goal is to keep valuable plastic materials from being discarded by encouraging recycling and using recycled plastic in our products,” says Gigi Leporati, brand manager, Arrowhead 100% Mountain Spring Water. “Arrowhead is sourced from carefully selected mountain springs, so it is natural for us to be respectful of the environment to ensure the sustainability of our spring sources and be responsible with the resources we use. The ReBorn bottle is a symbol of our ongoing effort to reduce and recycle resources.”
As part of its commitment to sustainability, Arrowhead is partnering with Keep California Beautiful (KCB), an organization committed to recycling education and efforts. This year, to celebrate America Recycles Day on November 15, the partners will work together to host a volunteer recycling and beautification event in San Francisco’s Fisherman’s Wharf area. More than 250 local residents will volunteer their time and commitment to a variety of projects, including picking up trash and recyclables, painting and invasive plant removal. To further assist with local organizations’ efforts to increase recycling and meet zero waste goals in San Francisco, Arrowhead has provided funding to KCB for a one-year sponsorship of four innovative solar-powered BigBelly waste and recycling stations. The stations will be unveiled in time for America Recycles Day and provide long-term, expanded recycling opportunities for visitors to Fisherman’s Wharf and Golden Gate National Recreation Area. Additionally, the BigBelly bins at Fisherman’s Wharf will offer consumers a one-stop solution for all three streams: recyclables, compostables and trash, which is a first for public spaces in the U.S.
“It’s exciting to see a widely recognized brand make a significant commitment toward using more recycled materials,” says Christine Flowers, Executive Director of Keep California Beautiful. “In California, we are highly eco-conscious, and the Arrowhead brand is positively impacting the conversation when it comes to thinking about more responsible packaging.”
In addition to the introduction of the ReBorn bottle, today Arrowhead officially launches its “Recycling is a Beautiful Thing” campaign that aims to motivate people to recycle and spread the word about the importance of recycling. An interactive edu-tainment program hosted on the brand’s Facebook page demonstrates the brand’s support of recycled materials and features educational information and creative artists who use recycled materials in their work. To engage with the campaign and learn more about Arrowhead’s efforts in sustainability, visit the brand on Facebook at www.facebook.com/arrowheadwater.