Creating A Winning Culture: It’s Only data Unless you Use it!
View On-Demand Through December 10, 2014

Latest Headlines

New report offers consumers' take on food and beverage packaging

July 9, 2012
/ Print / Reprints /
/ Text Size+

To be successful, manufacturers and retailers must understand what matters most to consumers and which packaging innovations actually impact consumer behavior, according to "Food and Beverage Packaging Trends in the U.S.," a new report from  Packaged Facts (www.packagedfacts.com).

Customers listed resealability and easy to open/close as their most valued attributes, confirming the importance of product convenience, according to the report. The ability to maintain freshness was the third-most important.

Less important features include attractiveness of design and realistic image of the product. Only 20% indicated that the ability to microwave in-package is especially important, but that option has grown increasingly popular for frozen foods.

Consumers also want convenience-oriented features in their beverages, the report shows, including packaging that is easy to open and close, easy to pour and serve, and easy to hold. Despite the popularity of single serve and other convenient beverage formats, packaging that makes it easy to eat or drink on the go was ranked farther down the list of preferred attributes. Environmentally friendly packaging was ranked as fairly high in importance, while product freshness remains important, especially for milk, juice and ground coffee.

Innovative packaging is a value-add that can determine product format or brand choice, says David Sprinkle, publisher of Packaged Facts. While consumers are not generally dissatisfied with packaging choices, they aren't completely happy with them. Survey data shows that 60% of consumers strongly or somewhat agree that manufacturers often make insignificant packaging changes, while 45% think lighter weight or less bulky packaging is important.

Common complaints across major food and beverage categories include frustrations with package opening and closing, resealing, maintaining freshness, and food safety issues, according to the report.

Did you enjoy this article? Click here to subscribe to Food and Beverage Packaging

You must login or register in order to post a comment.



Image Galleries

2014 Beverage Breakthroughs of the Year

Beverage packaging innovations huff, puff and blow traditional packaging down.
12/10/13 2:00 pm EST

Creating A Winning Culture: It’s Only data Unless you Use it!

On-Demand Manufacturers are often trying to answer a simple question: why is my machine stopped?  Or more precisely what caused my machine to stop?


Food and Beverage Packaging

FBP April 2014 cover

2014 April

Check out the April 2014 issue of Food & Beverage Packaging, featuring our annual Packages of the Year cover story!

Table Of Contents Subscribe

Packaging Formats

Which packaging format do you want to see more of with regards to meat/poultry/seafood packaging?
View Results Poll Archive

The Food and Beverage Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\FBP\modified-atmosphere.gif
Modified Atmosphere and Active Packaging Technologies

Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.

More Products

FBP Buyer's Guide

2013 FBP Buyers Guide



Food and Beverage Packaging's Buyer's Guide provides a list of suppliers of food and beverage packaging solutions. 

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Facebook icon Twitter iconYoutube icon LinkedIn icon