- THE MAGAZINE
- VERTICAL MARKETS
Walkers Shortbread, the family-owned Scottish shortbread bakery, adds new “sparkle” to a perennial holiday favorite. New eye-catching packaging for the Festive Shapes line debuted at the 38th Annual NASFT Winter Fancy Food Show. The Walkers Festive Shapes product line offers delicious holiday-inspired pure butter shortbread in the shape of bells, stars, trees and Santa Claus.
“Over the years, our Pure Butter Shortbread Festive Shapes have become a favorite of our customers’ holiday celebrations, and our Festive Shapes are now by far the best-selling holiday cookies on the specialty cookie shelf,” says Steve Dawson, president of Walkers Shortbread, Inc. “We’ve combined traditional images of nostalgic wintery landscapes with a very contemporary shimmery ‘glint’ background that draws the eye, and makes the product ‘pop’. We hope our customers love the new designs.”
Three Festive Shapes items, the 6.2-ounce and 12.3-ounce cartons and the 12.3-ounce Tin, will feature the new look. They will be joined by a new 8.8-ounce Festive Shapes Drum featuring new holiday shapes, including trees, reindeer, Santa Claus and a snowman.
To view the updated Festive Shapes product line, please visit Walkers Shortbread at booth #746 in the North Hall of Moscone Center for the Winter Fancy Food Show from January 20 to 22.
All Walkers’ shortbread, cookie and oatcake products are all-natural, OUD Kosher and suitable for vegetarians. Walkers exclude artificial colors, preservatives, flavorings and genetically modified ingredients (GMOs) from all its products.