- THE MAGAZINE
- VERTICAL MARKETS
Wine bottles with 3-D labels won a Bronze award in the 2014 World Beverage Competition’s packaging division for bottles. The specialty labels provided a new perspective for Okanagan Villa Estate Winery’s Vibrant Vine wine.
TricorBraun WinePak (TricorBraunWinePak.com) sourced the bottle which won the Bronze medal. The winery also won a Platinum, best of show award in the white wine tasting category.
In the retail environment, 3-D glasses are fastened to the display coolers’ glass doors in front of the winery’s bottles. Shoppers simply look through the lenses and the wine bottle labels transform to their three dimensional appearance.
The three dimensional experience is amplified in the winery’s tasting room where guests receive 3-D glasses and are exposed to an assortment of three dimensional artwork, displays and visitor souvenirs.
Members of Trip Advisor, the world’s largest travel site, voted Okanagan Villa Estate Winery and the Vibrant Vine Tasting Room the best winery experience in British Columbia.
Varieties of wine sporting the new labels are: Pinot Gris, Riesling, Chardonnay, Sauvignon Blanc, and Gewurztraminer. The winery’s most popular seller is a blend of all the grapes produced on the estate. By happenstance a handful of the 3-D labels, all of which are put on by hand, were applied upside-down to the bottles containing the blend. The bottles with the inverted labels had a look that appealed to the winery’s owner, Wyn Lewis, who named the blend OOPS! and is marketing the bottles with upside down labels.
The 750 ML, tall hock bottles provided by TricorBraun WinePak are antique green with flat bottom finishes and use Stelvin closures. The Vintage Vine labels were designed by Phil Lewis, a Colorado-based commercial artist.
TricorBraun WinePak, with annual sales in excess of $120 million, is North America’s largest supplier of wine packaging. The firm has offices in Northern and Southern California, Oregon, Washington and British Columbia. It has been serving the wine industry since 1982.
The company’s facilities include a $2 million repacking system that automatically transfers wine bottles from eight-foot high stacks of pallets to individual wineries’ custom, 12-bottle cartons.
It also offers an online store, WinePak Direct (WinePakDirect.com) that serves small wineries and large wineries with exclusive, limited case bottlings.
TricorBraun WinePak is part of TricorBraun (TricorBraun.com), one of North America’s largest providers of bottles, jars, and other rigid packaging components. The company’s primary focus is on the designing, sourcing and supplying of rigid packaging components for personal care; cosmetics; healthcare; food and beverages; as well as industrial and household chemicals. It has more than 40 offices globally and has one of the largest inventories of rigid packaging components worldwide.
The World Beverage Competition is an annual event which includes an evaluation of beverage quality in various categories followed by a competition among beverage packages, also from an assortment of categories. Judging is based upon quality and innovation. Entrants are received worldwide.