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Chester Cheetah enters perfume category with launch of Cheeteau, a new fragrance

Major food company, Frito Lay, packs cheesy new scent to enhance the Cheetos brand.

This spring, international socialite, media personality and Cheetos brand spokes-cheetah Chester Cheetah, triumphantly enters the perfume category with the introduction of  Cheeteau, a prestige fragrance that celebrates the irreverent, intriguing and playful nature of the iconic feline with a scent bold enough to excite and delight. Cheeteau will be available beginning April 1 for a limited time.

Distinctive yet timeless, playful yet refined, Cheeteau offers a frisky blend of bold notes bursting with sensual, cheesy aromas that unveil an enchanting bouquet reminiscent of the popular snack that catapulted this star to global fame.

"My fans are always telling me they love it when Cheetos dust lingers on their lips and fingers, keeping the deliciously cheesy scent around a little longer," said Chester Cheetah, official spokes-cheetah of the Cheetos brand.  "So this spring, I've decided to bottle the iconic aroma so that the pleasure of Cheetos is never farther than a spray away."

 To support the launch, Cheeteau will be part of an extensive marketing campaign including a digital video and print ad featuring Chester Cheetah. The campaign leverages Chester's presence as an iconic pop culture personality to spread the word of the fragrance. For more details on Cheeteau, follow @ChesterCheetah on Twitter, or visit cheeteau.com.  

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