- THE MAGAZINE
- VERTICAL MARKETS
The Ghirardelli Chocolate Company, a manufacturer and marketer of premium chocolate products,announces the launch of Ghirardelli minis – bite-sized, individually-wrapped versions of its chocolate squares — in three flavors, including milk chocolate caramel, milk chocolate almond & sea salt and dark chocolate. The new chocolates will be available for purchase in Ghirardelli stores and select national retailers beginning May 15. Ghirardelli minis will be available in a 4.3-4.6-ounce stand-up pouch and sold at retail for $3.99 per pouch.
Recognizing the opportunity to meet the needs of time-starved consumers, Ghirardelli is making it easy to enjoy each moment with a shareable, on-the-go, guilt-free indulgence. Half the size of a regular Ghirardelli Square, Ghirardelli minis combines high-quality chocolate with the convenience of a bite-sized treat.
“We are excited to be entering such a growing category, by offering a premium chocolate in a miniature, snack size,” says Marty Thompson, CEO, The Ghirardelli Chocolate Company. “Customers are looking for solutions that will fit their busier, on-the-go lifestyles and Ghirardelli minis enables us to rise to this occasion by becoming more accessible and sharable for simple, every day occasions.”
Members of the trade can sample Ghirardelli minis at the Sweets & Snacks Expo in Chicago from May 20-22 (Booth #537). Additionally, an official consumer launch event is planned for September when broader distribution is established.