Vertical Markets / Snack Food Packaging

Cracker brand cracks open new design

April 8, 2014

Mary’s Gone Crackers®, producer of award-winning organic, vegan and gluten free foods, is pleased to announce the introduction of a new brand identity. The new look will be launched across all of the product categories including crackers, pretzels, cookies and a bread crumb alternative, which will begin rolling onto shelves effective immediately.

“The consciousness in our culture has changed dramatically in the 10 years we have been in business,” says Mary Waldner, founder and chairman of Mary’s Gone Crackers. “We no longer need to educate our customers about the value of organic, whole, gluten free food. People get it! Our new look reflects our celebration of our company, our food and the joy we have in serving our customers.”

The new logo is round, recalling the shape of the brand’s beloved original seed cracker. Stars, sun rays and the furrows of the earth communicate the brand’s dedication to harnessing nature to bring nourishment to the products. “Mary’s” rather than “Crackers” is the focal point of the logo as the company expands into new product categories.

 As a whole, the new packaging design, logo and typography was chosen to express a more modern, fresh and accessible brand. Mary’s Gone Crackers products are available in natural and grocery stores nationwide. The re-designed packaging will cover all product SKUs, including the newly launched Graham Crackers, which will be available in two flavors – Classic and Chocolate – online in May 2014 and in stores in June 2014. 

Did you enjoy this article? Click here to subscribe to Food and Beverage Packaging

You must login or register in order to post a comment.



Image Galleries

2014 Beverage Breakthroughs of the Year

Beverage packaging innovations huff, puff and blow traditional packaging down.

Food and Beverage Packaging

FBP October 2014 cover

2014 October

Check out the October 2014 issue of Food & Beverage Packaging, with a special PACK EXPO preview, and much more!

Table Of Contents Subscribe

Packaging Innovation

Which segment do you see the most innovation in packaging?
View Results Poll Archive

The Food and Beverage Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\FBP\modified-atmosphere.gif
Modified Atmosphere and Active Packaging Technologies

Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.

More Products

FBP Buyer's Guide

2013 FBP Buyers Guide



Food and Beverage Packaging's Buyer's Guide provides a list of suppliers of food and beverage packaging solutions. 


 Facebook iconTwitter iconYoutube icon LinkedIn icong+icon

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.