Beverage Packaging / Materials / Cans & bottles / Vertical Markets / Rigid Containers / Spirits

Hard lemonade launches eight-ounce cans

Three beverages available in 12-packs of Sleek Cans from Rexam

June 24, 2014
Trans

Mike’s Hard Lemonade Co. has expanded its packaging mix to include 8-ounce cans. The company has launched three of its beverages – mike’s HARDER® lemonade, mike’s HARDER black cherry lemonade and mike’s hard® smashed apple ale – in Sleek cans® from Rexam (rexam.com).

"This unique packaging option is another way that we are responding to the needs and wants of our customers who are increasingly looking for new ways to enjoy their favorite mike’s drinks,” says Kyle Wortham, senior director of marketing for Mike's Hard Lemonade Co. “Consumers also love to share the 8-ounce-can 12-packs at social occasions and offer their friends new refreshing, flavorful drinks.”

Across the Progressive Adult Beverage category, these smaller serving sizes continue to grow in popularity, with sales of 8-ounce-can 12-packs increasing 237% compared to last year, and based on an internal consumer research study, they represent a growth opportunity for the company as 52 percent of those currently drinking the 8-ounce mike’s HARDER lemonade say it is in place of a spirit or cocktail.

Mike’s Hard Lemonade Co. is credited with pioneering the Flavored Malt Beverage (FMB) category, and for 15 years, the company has been providing consumers with refreshing and innovative beverages. The addition of 8 oz. cans comes on the heels of the company’s recent debut of new packaging that focuses its lemon-shaped logo solely on the word “mike’s” to highlight the “first name basis” connection its consumers have with the iconic brand.                   

Rich Grimley, president and CEO, Rexam BCNA, says the 8--ounce Sleek can is an excellent addition to help Mike’s continue to broaden its reach. “Our 8-ounce Sleek can is a distinctive package that attracts attention on retail shelves with colorful, eye-catching graphics, while also delivering superior recycling, filling, distribution and display economics that make good business sense.”

Mike’s 12-packs of 8-ounce cans are currently available at major grocery, liquor and convenience stores nationwide. They’re also available in single servings, making this updated packaging an ideal trial opportunity for consumers looking to explore new flavorsand products.

Did you enjoy this article? Click here to subscribe to Food and Beverage Packaging

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 Beverage Breakthroughs of the Year

Beverage packaging innovations huff, puff and blow traditional packaging down.
9/30/14 2:00 am EDT

Achieving High Speeds and Maximizing Productivity on Your Packaging Line

Increase efficiency and reduce costs by deploying high speed robotic picking on your line today.  BPA Delta style robots coupled with Cognex Vision Systems provide the fastest platform for pick and place applications.  BPA Delta Style robots are faster and reduce more human touch points than other available methods.  By utilizing a Cognex Vision System you increase quality and efficiency while reducing mechanical fixturing and labor hour costs.  BPA Delta Style Robots with Cognex Vision Systems quickly, accurately and efficiently load random oriented product into containers, wrappers or hffs machines all “on the fly” without stopping or indexing production, this leads to higher Overall Equipment Effectiveness (OEE)

Food and Beverage Packaging

FBP September 2014 cover

2014 September

Check out the September 2014 issue of Food & Beverage Packaging, with features on flexible packaging, robots in packaging, and much more!

Table Of Contents Subscribe

Dairy Packaging

What dairy foods packaging trends do you see being the most popular in coming years?
View Results Poll Archive

The Food and Beverage Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\FBP\modified-atmosphere.gif
Modified Atmosphere and Active Packaging Technologies

Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.

More Products

FBP Buyer's Guide

2013 FBP Buyers Guide

 

 

Food and Beverage Packaging's Buyer's Guide provides a list of suppliers of food and beverage packaging solutions. 

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

 Facebook iconTwitter iconYoutube icon LinkedIn icong+icon