These examples demonstrate the innovation in this portion of the rigid packaging market.

Packaging that emphasizes sustainability, convenience and shelf appeal raise the bar.

Alcoholic beverage packaging developments flow from trends including eco-friendliness, on-shelf distinction and indulgent luxury.

Innovations in Beverage Packaging.

Pernod Ricard Premium Wine Brands has launched its first California still wine brand, Deadbolt.

SmarteRita is a new low-calorie premixed margarita beverage available in 1.75L PET or 750ml glass containers. The drink boasts 100 calories per 4-ounces.

Brewery Ommegang and HBO are partnering on a series of beers inspired by the critically-acclaimed drama Game of Thrones. Launching in tandem with the season three debut on Mar. 31, Iron Throne, a blonde ale, is the inaugural beer in the series and the result of a creative collaboration between brewmaster Phil Leinhart and HBO.

The Brand Union's recent dramatic redesign of The Absolut Company’s Frïs vodka bottle has earned the brand a 2012 Clear Choice Award from the Glass Packaging Institute.

Lightweight Containers has launched the first member of a new generation of KeyKegs: the cylindrical KeyKeg20. The new one-way keg owes its unique characteristics to an invention called the Double Wall™ technology, which surrounds the bag containing the beverage.

Craft Brew Alliance approached brand design firm Hornall Anderson to help them launch Omission—the first craft beer brand in the U.S. focused exclusively on brewing great tasting beer with traditional beer ingredients—including malted barley—specially crafted to remove gluten.