Between lockdowns and store closures, it has been a disruptive year for the global beauty industry but, with the right packaging, companies can gain consumer trust and increase revenue.
Spurred by the demands of a fast-growing virtual world, social media platforms have become the first point of introduction for consumers to find and follow their favorite brands or search for the latest trendy product.
According to a report from Zion Market Research, the global cannabis edibles market was valued at approximately USD 2,376 million in 2018 and is expected to generate around USD 11,564 million by 2025, at a CAGR of around 25.4% between 2019 and 2025.
When designing closures for some of the world’s biggest brands, the biggest challenge we must overcome when it comes to e-commerce is ensuring our designs can withstand the impact of being shipped. The second challenge is leak protection.
With this fast-growing segment expected to climb 7-9 percent per year through 2023, navigating the shift from rigid to flexible packaging with optimal pouch functionality challenges brand managers with various considerations when determining an overall package experience.
The recent series of Vision 2025 focus groups conducted by PMMI, The Association for Packaging and Processing Technologies, captured an increasingly popular sentiment throughout the packaging community.
Organic and wellness products are growing in popularity across the global food and beverage industry and the United States in particular. As consumers become increasingly health-conscious, they are opting for more natural foods that are free of artificial ingredients as well as protein composites like gluten, either for dietary reasons or to align with their changing beliefs as to what constitutes ‘healthy’ foods.
For decades, the food and beverage industry has been driven by manufacturing technologies, line speeds and unit costs. But, in spite of record levels of consumers demanding frustration-free packaging, companies have paid little attention to the design for consumer experience.
It used to be if a household cleaner smelled "strong," consumers knew it would clean their kitchen counters, bathrooms and more. Nowadays, these same consumers are seeking experiential scents, as well as looking for buzz words on labels like “clean, green, natural, sustainable.