Revamped HYDRIVE Energy Water to hit shelves nationwide
September 10, 2013
Big Red Inc., makers of America’s original and #1 selling red soda, Big Red, is proud to announce the rollout of the rebranded HYDRIVE Energy Water. With only 30 calories per bottle, HYDRIVE Energy Water offers the boost of an energy drink with the refreshing and light taste of enhanced water.
Study shows package design plays vital role in consumer perception and shelf impact
September 5, 2013
Affinnova, Inc., a global marketing technology company that dramatically improves innovation and marketing success rates, today released its first Package Design Audit, illustrating the importance of package design, specifically in the vodka industry.
2013 Sustainability Report highlights continued progress toward sustainability goals
September 4, 2013
MillerCoors is using less and less water to brew its beers, according to the 2013 MillerCoors Sustainability Report released today. The nation’s second-largest brewer decreased water use by 6.1 percent to a record low 3.82 barrels in 2012.
Molson Canadian bring bold, iconic package design to new category
August 30, 2013
Molson Canadian recognized an opportunity to enter the cider category with a differentiated product and approach that leveraged its strength as a beer brand.
Reportlinker.com announces that a new market research report is available in its catalogue, “Beverage Packaging Market By Beverage Types (Non-Alcoholic, Alcoholic & Dairy), Packaging Types (Bottle, Can, Pouch, Carton, Draught, Bulk & Others), Material (Glass, Plastic, PET, HDPE, Metal, Paper-Board & Others) - Global Trends & Forecast To 2018.”
Danone AQUA introduces Reflections brand in Indonesia
August 26, 2013
To bring their AQUA brand into that premium market, Danone worked with Brandimage to create “Reflections,” a premium representation of the AQUA franchise.
Big Wood Brewery Launches four premium craft beers in Rexam cans
August 16, 2013
Big Wood Brewery, a bold new player on the craft beer scene gaining notoriety for its distinctive brews, has launched four of its award-winning craft beers in cans. Jack Savage, Morning Wood, Bark Bite and Bad Axe are available now in Rexam 16 oz. cans.
Our definition of sweet changes over time, but our appetite for sweet endures. Recently launched in Argentina to a spectacular reception, new Coca-Cola Life® offers an all-natural, low-calorie cola beverage to those who crave something better.
Vita Coco Kids debuts with branding, packaging, point-of-sale, website and promotional materials created by Moxie TM
August 6, 2013
The children’s beverage aisle is saturated with artificial, sugary drinks packaged to sell with bright colors and clumsy graphics. Vita Coco, the best-selling coconut water brand in the U.S., is looking to change that trend with the launch of a line extension, Vita Coco Kids. The brand tapped Moxie TM Inc., the New York-based brand design and development firm, who saw this as an opportunity to bring a completely different energy and style into the category.
Multilayer sheet from RPC Cobelplast is being used to create the new “Easy Wine Glass” ready-to-drink solution from Cefour Wine & Beverage AB of Åhus, Sweden.