evian Natural Spring Water unveils its new identity. For the first time in over a decade, evian has redesigned its bottle. Like its award-winning bottle of 14 years ago, this design represents a major breakthrough, fitting for the water that first defined the U.S.'s premium water segment in the early 1980s.
Cup container allows one-handed munching for Keebler and Cheez-It products
June 28, 2013
Kellogg recently launched new, grab-and-go, single-serve snack cups for Keebler and Cheez-it prodcuts. The cup is a high moisture and oxygen barrier multi layer foil paper cup with printed multi layer foil film.
To innovate in the crowded space of consumer-packaged goods, companies spend countless hours of effort optimizing their products to make them more desirable to consumers. But what happens when they’ve made the stuff inside the package as good as can be?
Mike and Ike are re-uniting for the love of their fans and their passion for MIKE and IKE candy. The company says the business partners will still be involved with music and art, but are now refocused on what they are most passionate about -- MIKE AND IKE candy.
New Perrier bottles feature the art of Andy Warhol
June 19, 2013
Celebrating its history with the pop art icon and Warhol’s belief that “pop art is for everyone,”
Perrier also offers a chance to take home an original Warhol work of art.
You’ve got their attention. Your package stood out from the rest in their eye. Now that you’ve got their attention, how do you engage them to pick up the product? Let’s take a look at what happens next in the sale process and how you can optimize your package to maximize the sale. This is the second in our series on creating packaging that increases sales.
Summit Brewing Company’s Union Series debuts new package
June 10, 2013
The Union Series Meridian Session Ale is the first package design featuring Duffy’s complete rebrand of Summit Brewing Company, including identity, packaging and more.
How hard does your packaging have to work? When your customer is walking down the aisle, you only have two seconds to wow ’em. Not only are you fighting to grab their attention, you’re competing with all the other products on the shelf. Does your package have what it takes to stop the customer in their tracks? This series will look at all the techniques you can use to make the sale.
Blue Marlin continues ZEO brand guardianship to design 3 new variants
June 5, 2013
ZEO, an innovative soft drink experience from Freedrinks Ltd, is expanding its offering with three enticing new variants, aptly called Burst, Crush, and Zest. Global branding and design agency Blue Marlin has created packaging for the new range which will be available from May in bars as well as in retailers from supermarket to high-end department stores, including Harvey Nichols.
SeaPak frozen seafood asked Smith Design to strengthen and modernize brand identity across their entire portfolio. Founded in St. Simons Island, Georgia and owned by Rich Products, the brand wanted to powerfully change its image on shelf. This included restaging all packaging to bring its coastal inspired flavors to life, strengthen branding, and improve shopability & findabillity at retail and club.