Consumers are being forced to wade through too much clutter to find what they’re looking for. That’s why product differentiation is so critical in today’s marketplace.
Tree Top’s new look reflects heritage, focus on quality ingredients
March 5, 2014
Tree Top, a Washington-based product fruit supplier and grower-owned cooperative, has unveiled its refreshed logo and packaging designs across its product lines.
By creating a box that looks and opens like an old-fashioned oven, xpedx helped recreate the warmth of baking with grandma for the customers of Thelma’s Treats.
Weight Watchers launches Love Fibre, design by bluemarlin
February 6, 2014
Bluemarlin was briefed to develop compelling packaging design for Love Fibre that highlighted the brand’s unique proposition to offer something different and delicious in the breakfast cereal category.
For 100 years, America has celebrated life's moments with the Morton Salt Girl – from birthdays and holidays to the everyday. This year, Morton Salt is inviting America to celebrate her.
Bluemarlin designs packaging for Saffola Oats franchise
January 13, 2014
International branding and design agency Bluemarlin has crafted a vibrant new 2D/3Dpackaging design for Saffola’s line of oat-based breakfast cereals. The 26-SKU range, which includes plain oats, savory oats and muesli, hits shelves this month in India.