The sachet market is continuing to heat up. According to Stratistics MRC, the global sachet market is expected to grow at a CAGR of 7.8 percent from 2017 to 2023, with the most popular pack sizes being the single-serve 1-10 milliliter variety.
The packaging industry is growing. The value of the global packaging services market is forecast to grow from $33.7 billion in 2017 to $50 billion in 2022, according to research from Smithers Pira.
Creating a tangible and functional connection between a beverage brand and its user involves ergonomic research and a haptic design. To brands, this may seem like a minute detail, but the consumer thinks and feels otherwise.
While the U.S. consumer is accustomed to seeing medication in both bottles and blister packs, bottles remain the dominant format in the U.S. Alternatively, since the end of World War II, the European standard for packaging medication has shifted toward the use of blister packs.
Coding and marking equipment has a tough job: To add a unique printed mark on a product or its packaging for security or tracking. To prevent counterfeiting, manufacturers must outsmart the thieves.
One of the main trends witnessed at this year’s Natural Products Expo West was the different SKU variations of products and flexible packaging options offered within the same brand.
Are you happier when your house is clean? If so, you’re not alone. It is therefore no surprise that consumers put thought into purchasing cleaners, surface disinfectant, dish detergent and other household products.
Converter Mepco turns to Avery Dennison for a label substrate that ensures shelf appeal
April 10, 2018
Shelves and shelves of similar bottles makes it especially difficult to brand a spirit like vodka, where the liquid product looks exactly the same as the one next to it on the shelf. To really stand out, the differentiator often is the package—both bottle and label.
What if you could scan a special 2D barcode on the label with your smartphone and have the wine actually talk to you? Talking labels could soon be coming to a store near you, thanks to a Seattle-based startup’s development of Soundpaper.
Real beer, real friendship and real Turkey. That was the takeaway for Brown&co – The Brand Collective, spearheaded by Dave Brown and Troy Wade, both formerly of Brand Union, alongside David (Bic) Bicknell, co-founder of Tin Horse and Echo Brand Design.