Even by the standards of mega-food companies, Unilever is extraordinarily diverse, with a product portfolio that ranges from ice cream to powdered soup. (And food represents only a little more than half the company’s total revenue; it also has a substantial business in personal care products.)
As
a retail category, meat has the same packaging requirements as any food
product: attractiveness, convenience and, lately, sustainability. It also has
some concerns that are unique, or at least especially prominent: ease of use
and safety.
Good
news. Bad news. The produce industry has enjoyed considerable growth due to
consumers’ interest in “healthy” foods, a label that fits fruits and vegetables
like a peel.