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North American packaging expected to grow 1.4% annually
November 22, 2013
North America is the world's largest consumer of packaging, and is characterised by such packaging giants as International Paper, Tetrapak, Reynolds Group, Ball Corporation and Owens-Illinois. Since a brief dip in 2009, the North American packaging market has recently been growing steadily.Read More
Secondary Packaging Trends
Talking trends in secondary packaging with Bernhard Vaihinger, Bosch Packaging Technology.
November 15, 2013
In the past, the main purpose of secondary packaging was to shield the products within from knocks and prevent wasteful loss during transit from the manufacturer to the retailer. However, in the last few years, secondary packaging has been increasingly used by both brands and retailers to attract consumers at the point of sale.Read More
October 31, 2013
Consumers are continually changing the way they view, interact with and discard packaging. Whether you're a manufacturer or a product marketer, you know how important it is to reflect the changing needs of the consumer in your products.Read More
Why your next can of sauce may be a carton
October 17, 2013
A mere 15 years ago, shoppers looking for broth at the grocery store had limited choices. They could choose from chicken, beef and occasionally vegetable broth in large or small cans from one of a few of the big-name soup companies.Read More
Here’s how brand marketers can help.
October 3, 2013
Whether it’s a grade-schooler tugging on mom’s skirt or a toddler stretching and pointing from their perch in the grocery cart, kids tend to get what they want when it comes to beverages they’ll be expected to drink, says the research.Read More
Americans have redefined how we shop, cook and eat.
September 17, 2013
In less time than it takes to download a movie or to get the charcoal lit, home cooks all over America are throwing together meals that are quick, satisfying and and nutritious for loved ones inevitably on the run.Read More
Evaluating your profits
August 22, 2013
Many companies have hundreds or thousands of different SKUs. Variety in product lines is necessary, because clients and consumers demand it. But, at what point does variety become too much? Offering every possible size combination, variety, and color may lead to operational problems. Varying run lengths, job changes and equipment changes also add complexity and inefficiencies to the operation and utilization of assets. More products do not always lead to more profit, and in fact, may lead to less.Read More
Elli Quark unveiled as a smarter dairy choice
August 15, 2013
A clear understanding of evolving consumer behavior helped McLean Design and new client PS Let’s Eat introduce an unfamiliar but über healthy European dairy product called German-style quark to a highly skeptical American market.Read More
What does it mean for brick-and-mortar retailers?
July 11, 2013
Amazon.com and Google are expanding into the world of online grocery shopping with convience purchasing and delivery options. How can brick and mortar stores stay relevant and emphasize the benefits and pleasure of shopping in person in this ever changing grocery marketplace?Read More
Innovative packages work to grab consumer interest.
June 27, 2013
To innovate in the crowded space of consumer-packaged goods, companies spend countless hours of effort optimizing their products to make them more desirable to consumers. But what happens when they’ve made the stuff inside the package as good as can be?Read More