U.S. demand for retail e-commerce packaging is projected to expand, due to online shopping growth, due to its convenience and ability to provide a wider selection than brick and mortar stores. The ease of viewing and comparing products via computers and mobile devices will continue to boost growth for e-commerce retail sales, as will the added spending power of millennials, the largest demographic of online shoppers.
In today's digital age, having a great website, creating a personality for your branding and packaging business on social networking sites, and making yourself easily accessible to customers online, has rightly become a top marketing priority for many businesses.
Chub packaging gains ground as it delivers safe food and longer shelf life.
January 16, 2018
Today's chub packaging for meats simplifies handling for consumers and on the packaging line. When research showed consumers want to minimize contact with raw meat, Cargill added an easy-peel feature to its Our Certified brand of ground beef in one-pound chubs.
Stand-up pouches(SUPs) is now one of the fastest growing flexible packaging formats with global demand expected to pass 90 billion units in 2017, according to a report from AMI. The favorable development of the total supply chain cost of stand-up pouches and their stronger proposition to promote sustainability compared with rigid packaging alternatives will continue to be the key drivers of demand.
Petcurean chose Tetra Pak® cartons as an innovative and sustainable packaging option, expanding its NOW FRESH™ line with stew and pâté recipes for dogs and cats.
Pet food packaging has become important for pet food manufacturers for branding purposes, making it likely to receive significant investment from key players in the pet food market in the coming years.
To launch Friskies® Gravy Swirlers™, Friskies® Extra Gravy Chunky and Friskies® Party Mix™ Gravy-licious treats, Friskies teamed up with Kroger to debut its "Lap It Up" digital video starring the famous frowning Grumpy Cat and Kroger stock car driver A.J. Allmendinger's furry friend, Mr. Tickles.
The growth will stem from market drivers including cost-efficiency for manufacturers and consumer preference for freshness and convenience, says Technavio in its new report.
The Paperboard Packaging Council (PPC) today shared several current trends in folding carton and rigid box design, as distilled from the recently adjudicated 2017 North American Paperboard Packaging Competition.