We’ve seen many innovations related to the service, production, packaging and distribution of food over the years. These changes all aim to protect public health and create a more efficient and sustainable food industry. The following are ways that one innovation, artificial intelligence (AI), is helping the food industry to achieve its goals.
February is Super Bowl month, where many CPG brands will pay $6.5 million for a 30-second spot and hope it resonates with consumers and increases sales. This year, Lay’s potato chips will run its first ad during the game in 17 years.
Snacking is an American pastime. Mintel's Snacking Motivations and Attitude study have the proof stating, “Snacks account for 51% of all food sales, and 92% of adults in the United States have snacked within the last 24 hours.”