For brands looking to craft memorable experiences for their customers, interactive packaging is a key strategy that businesses of all sizes can employ to drive deeper connections.
For brands looking to craft memorable experiences for their customers, interactive packaging is a key strategy that businesses of all sizes can employ to drive deeper connections. Here are some formats that might make sense to apply to your own packaging design in 2024.
The reduced packaging size will not only minimize resource consumption but also enhance logistical efficiency, leading to a reduction in carbon emissions.
In addition to a newly designed logo, the brand's food-forward redesign is also supported by lighter packaging that will reduce its usage of packaging materials by an estimated 337,000 pounds per year over prior packaging.
Last year, I highlighted Brazilians' dedication to recycling aluminum cans, and extended the discussion to include aluminum recycling efforts in New Orleans, known for Mardi Gras. Recent headlines and conversations with industry leaders confirm that the commitment to recycling remains strong in both New Orleans and Latin America.
The relaunched brand, made in collaboration between musician Dave Matthews and winemaker Grayson Stewart, is rooted in sustainability, from grapes to glass.
The Cradle to Cradle Certified standard stands as the premier multi-attribute guideline adopted worldwide by designers, brands, and manufacturers spanning various industries.