To meet consumer expectations, package printing companies are adopting green practices, but the myth persists that going green comes at the expense of profit. The reality is that decarbonization and profitability can coexist and become key differentiators.
In light of the recent news about Kellogg’s splitting into three separate companies, Kristin sits down with Gene Manwaring to talk about the company’s early packaging in the latest installment of Packaging Past.
Looking ahead to 2022, digitalization will be the main driver for labels — converters will look for complete end-to-end digitalized solutions to optimize their production floor.
Consumers are demanding more sustainable packaging. And companies are being urged to acknowledge their impact on the environment, mitigate adverse effects they create and do so with complete transparency.
Given the power of social media, it has become much easier for concerned consumers to make their voices heard. As the regulatory landscape continues to evolve, it has also become necessary for companies to become proactive in anticipation of new, effectual environmental policies.