Packaging Connected
New this year, Esko and its partners will conduct a three-hour opening session where they will share their vision for the industry’s future. “Packaging Connected: The Event” will start with a fictional program manager at a large CPG brand who is launching an update to an existing consumer product package. Presenters will offer a view as to how such a packaging project will get executed - from concept to finished product - through the eyes of the key supply chain stakeholders, including the brand owner, converters and premedia tradeshops. Using a combination of presentations, live product demos and background movies, complemented with an interactive debate between market leading technology suppliers and the audience, Esko and its partners will provide a vantage point and benchmark for each person’s workflow.
“During this EskoWorld, we want to demonstrate how Esko’s future continues to be driven by innovation. Brand owners see a shift in their go-to-market strategies inspired by e-commerce and internet activities. This calls for a strong connection between the physical package on the shelf and its online representation and promotion. Packaging is becoming a gateway to online content related to the product or brand, as a two-way communication tool between the brand and the consumer. This also calls for a faster time to market, feasible if the entire supply chain and the various stakeholders work in sync on a connected workflow platform. Esko’s future will be to continue to innovate the industry, to make “packaging connected.” says Udo Panenka, Esko President.
About Esko (www.esko.com)
Packaging Simplified. Esko helps its customers to make the best packaging for billions of consumers.
The Esko product portfolio supports and manages the packaging and print processes for brand owners, retailers, designers, premedia and trade shops, packaging manufacturers, and converters. For 9 out of 10 retail packages, Esko solutions are used in packaging management, asset management, artwork creation, structural design, prepress, 3D visualization, flexo plate making, workflow automation, quality assurance, sample-making, palletization, supply chain collaboration and/or the production of signage and displays.
The Esko solutions consist of an extensive suite of software and two hardware product lines: CDI flexo computer-to-plate imagers and exposure units as well as Kongsberg digital cutting systems, complemented with professional services, training and consultancy.
Enfocus, with its suite of automation solutions and PDF quality control tools for printers, publishers, and graphic designers, is an Esko subsidiary. MediaBeacon, with its digital asset management (DAM) solutions is also part of the Esko family.
Esko employs about 1,500 people worldwide. Headquartered in Gent (Belgium), its sales and service organization is in daily contact with customers all over the globe.
Esko is a Danaher company (www.danaher.com).
Follow Esko on:
https://www.facebook.com/eskocompany
https://twitter.com/eskocompany
http://www.linkedin.com/groups?home=&gid=1028477&trk=anet_ug_hm