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It was not that long ago that the idea of buying water in a bottle seemed outrageously quirky to most people, but over the past few decades the demand for packaged water has rocketed exponentially. Just ten years ago world consumption stood at one hundred billion liters. Since then, and despite the global downturn, volumes have actually doubled. Perhaps even more amazing is that, according to Canadean’s latest calculations, packaged water will actually overtake carbonates as the leading soft drinks category in just two years. This anticipated result is being bolstered by its healthy image, plus actual necessity in those areas of the world lacking alternative, safe, water supplies.

JUSTIN Vineyards & Winery, the pioneer in Paso Robles of ultra-premium wines based on Bordeaux varieties, revealed a new line of bottles and labels that debuted with its 2010 Cabernet Sauvignon. JUSTIN’s other signature red wines now feature labels silk-screened directly onto custom-molded bottles using organic inks, real gold detail for JUSTIN’s iconic wine, ISOSCELES, and platinum for the limited production ISOSCELES Reserve.

One of the nation’s top brewers, MillerCoors, has recently joined the Organization for Machine Automation and Control (OMAC).

The cider makers at the Angry Orchard Cider Company have been hard at work on a new project – The Cider House Collection – and have just put the finishing touches on a new batch of specialty ciders that they're releasing nationally. Angry Orchard Iceman, inspired by traditional Quebec ice ciders, and Angry Orchard Strawman, a farmhouse cider, are the result of experimentation with apple varieties, wood-aging techniques and fermentation methods. Both styles will be hitting shelves across the country. Both bottle feature edgy, bold designs to captures the unique quality of the product.

The new Miller Lite bottle is upgrading the light beer category. The sleek design provides an innovative, contoured shape that is a modern interpretation of the brand's legendary long neck. The new Miller Lite bottle will only be available in bars and restaurants this summer.

In 2012, total U.S. bottled water consumption increased to 9.67 billion gallons, up from 9.1 billion gallons in 2011. In fact, 2012’s consumption growth was the strongest it has been in five years. In addition, per-capita consumption is up 5.3% in 2012, with every person in America drinking an average of 30.8 gallons of bottled water last year. Bottled water increased in absolute volume more than any other beverage category in the U.S.

At the forthcoming edition of Packology, IMA Industries will present new solutions for packaging tea, coffee, food and cosmetic products. IMA Industries will present at the Packology event and via live webinars. IMA Industries will be located at Stan 073 – Hall A3.

This summer, when Coke Zero fans want to pop the top on their favorite beverage, they no longer need to consult the hands of the clock. The brand is now being made available in an option without caffeine.

New to-go lid design allows for straight-from-the-mug experience with fewer stained shirts and burns.