Starting on April 1st, Opening Day, Major League Baseball fans can zip, sip and root for their home team. Beer, the long preferred beverage at baseball games, will see major competition as Mendocino County wine pioneer Fetzer and industry newcomer Zipz launch a unique new product in select North American stadiums.

McDonald's is unveiling new packaging designs on all carry-out bags and fountain beverage cups with QR codes. This initiative is the latest step in the company's ongoing commitment to provide consumers with information to help them make informed choices. The launch begins this week in the U.S. and will continue rolling out worldwide through 2013, with the text being translated into 18 different languages.