- THE MAGAZINE
- VERTICAL MARKETS
“Feel Good. Do More.” That’s the message behind a new sparkling energy beverage – FEEL® Natural Energy – which has launched in Rexam (www.rexam.com) 10.5 oz. SLEEK®cans.
This lightly carbonated, naturally sweetened drink has just 15 calories and contains no artificial flavors, colors or preservatives. FEEL is available in three deliciously refreshing flavors –Raspberry Lemonade, Wild Berry and Mango Passionfruit – with moreappealing flavors on the horizon. Each serving provides a full day’s supply of vitamin C, along with essential nutrients like calcium and vitamin D. And with 85 milligrams of naturally occurring caffeine, FEEL provides a healthy boost to help people accomplish more during their busy days.
“FEEL is an altogether different kind of energy drink,” says Brian Turner, president and CEO, Nurish Brands, Inc., creator of FEEL. “We developed FEEL from the ground up to satisfy the demands of health-aware, active individuals – individuals who won’t go anywhere near mainstream energy drinks. There’s undoubtedly a significant ‘need state’ for caffeine, yet more and more consumers desirea caffeinated alternative that makes them feel like they’re doing something good for themselves. FEEL is a great tasting energy beverage that’s naturally low in calories, and confers ‘real’ nutritional benefits.”
Nurish Brands chose the Rexam 10.5 oz. SLEEK can because it offers the ideal portion size for this unique beverage, and because it’s the best way to showcase the label’s eye-catching graphics. The company also benefits from the fact that aluminum cans are the most sustainable packaging choice in the world, as they are recycled at more than double the rate of any other beverage package.
Turner adds: “We put a lot of thought and energy into developing packaging that engages the consumer on an emotional, as well as a rational, level. And through our partnership with Rexam, we were able to launch in a package so remarkable that it’s already receiving accolades.”
FEEL Natural Energy received the Bronze Medal for the energy drink category in Beverage World Magazine’s 2012 Global Packaging Designs Awards competition.
“Our Rexam SLEEK can helps FEEL stand out on retail shelves while delivering superior recycling benefits, as well as distribution and retail display economics,” says Rich Grimley, president and CEO, Rexam Beverage Can North America. “This is indicative of our commitment to invest in our capabilities to make sure our customers have the cans they need to build their brand and business.”
FEEL Natural Energy is currently available at natural, specialty and gourmet retailers throughout Michigan, with plans for continued expansion throughout the Great Lakes regions, including Chicago.