- THE MAGAZINE
- VERTICAL MARKETS
Global brand consultancy bluemarlin (bluemarlinbd.com) has designed packaging for ZEO Tingle Bells, a limited edition offering from Freedrinks Ltd. This glittery new addition, flavored with winterberries and mulled spices, will be available throughout the holiday season at Yo Sushi! Restaurants and WH Smith stores as well as a host of independent pubs across the UK.
The variant’s name, “Tingle Bells” plays to the signature tingling and warming sensation the brand delivers. The design reflects this by embodying the sentiments of warmth, cosiness and cheer. Taking its inspiration from retro-style Christmas jumpers, the festive new look features a ‘knitted’ logo and a snowflake ‘stitched’ on to the cap. Metallic gold labels compliment the mesmerizing sparkle of the beverage, which is created by an all-natural gold mineral.
ZEO continues its ascent in the market, leading the way with its unique offering and impeccable style. “It’s incredibly exciting to be along for ride,” comments bluemarlin London Creative Director Simon Pendry. “This project gave us the opportunity to have some real fun, balancing out ZEO’s sophistication with holiday spirit.“
ZEO Tingle Bells’ launch follows the successful release of ZEO’s Crush, Zest and Burst core variants earlier this year, also designed by bluemarlin’s London studio. Read FBP's coverage of this earlier launch here.