Due in part to intense competition, aggressive retail promotion and consumers seeking value, it is up to the package design – and the labeling – to lift sales in the household packaging market by differentiating brands and delivering value.
The UK office of branding and design agency Hornall Anderson has designed new packaging for Asda’s range of own label tea, which just launched and includes black, speciality, green, fruit and herbal teas.
When your taste buds are screaming to add some spice to your life, look no further than Melinda’s brand-new plastic, upside-down spicy ketchup bottles.
Fishermen will once again be baiting Busch and Busch Light trophy cans this season. Busch beer's popular fishing promotion is back with a new twist, giving consumers the chance to win the ultimate fishing getaway with pro fisherman and seven-time Angler of the Year, Kevin VanDam.
Smurfit Kappa, the leader in complete packaging solutions for Bag-in-Box has expanded its Pouch-Up range thanks to the use of new filling technologies to open new markets.