Food and Beverage Packaging Blog


The Whole Package (Part 1)

Keys to Effective Packaging Design

June 6, 2013
Trans

How hard does your packaging have to work? When your customer is walking down the aisle, you only have two seconds to wow ’em. Not only are you fighting to grab their attention, you’re competing with all the other products on the shelf. Does your package have what it takes to stop the customer in their tracks? This series will look at all the techniques you can use to make the sale.

First impressions: Love at first sight.

We don’t mean to sound shallow, but in the first two seconds, looks are everything. You’ll have worked hard to get your product to this point—right here on the shelf. So don’t blow it with poor presentation. Your design has to work. You’ve got to entice, attract, and make the consumer fall in love.

Yes, it’s all about image in those vital first two seconds. How do you attract the eye?

Read full article at www.jenndavid.com

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