Food and Beverage Packaging Blog


The Whole Package (Part 3)

Converting browsing to buying: Keys to Effective Packaging Design

December 30, 2013

So your PDP (principal display panel) worked overtime in getting your potential customer to pick up the product. What needs to happen now in order to get them to buy? Let’s take a look at how the package can further entice and inspire the consumer to action. This is the third in a series on creating packaging that increases sales. 

From here, it’s all about the secondary panels supporting everything that’s been set forth on the PDP with informative, inspiring, useful information. What goes where. The amount of secondary space and number of areas you have will depend on the size and type of package. 

Read full article at www.jenndavid.com

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