Food and Beverage Packaging Blog


The Whole Package (Part 3)

Converting browsing to buying: Keys to Effective Packaging Design

December 30, 2013

So your PDP (principal display panel) worked overtime in getting your potential customer to pick up the product. What needs to happen now in order to get them to buy? Let’s take a look at how the package can further entice and inspire the consumer to action. This is the third in a series on creating packaging that increases sales. 

From here, it’s all about the secondary panels supporting everything that’s been set forth on the PDP with informative, inspiring, useful information. What goes where. The amount of secondary space and number of areas you have will depend on the size and type of package. 

Read full article at www.jenndavid.com

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Rochester Mills Production Brewery tour- January 2015

Take a look inside the Rochester Mills Production Brewery in Auburn Hills, MI. The facility brews and cans five beer varieties from the Rochester Mills Beer Company. There the beer is made and packaged in 16-ounce cans, bound together in 4-packs and palletized for distribution. We went on a tour of the facility and got an in depth look at the total process.

Posted: January 30, 2015

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